Marketing for Prevent of Brevard
Prevent of Brevard, a non-profit organization, provides comprehensive prevention, intervention, treatment and support services to youth and adults in Brevard County. Prevent worked with Write Result to develop and implement a marketing campaign aimed at increasing awareness among youth and adults of the problem of underage drinking in the local communities.
The Let’s Talk campaign utilized youth-directed messaging to communicate the problem of underage drinking. The campaign also educated adults about where and how youth get alcohol and what can be done to restrict access to alcohol among underage drinkers.
A coalition of middle and high school students worked with Write Result to develop the campaign messaging and a logo.Theyouth-developed campaign materials featured a brochure, fliers, and PA announcements for in-school use to promote the issue of underage drinking during critical times such as spring break and graduation.
Write Result facilitated a partnership with the only local media partner, Florida Today newspaper, to create an online Web site and forum for information about underage drinking, problems, the law and consequences to youth. Write Result provided content, images and art to Florida Today, which then built and hosted the LetsTalkBrevard.com website.
Target Audience: Parents and Involved Adults
Message: Let’s Talk!
- Initiate a grassroots campaign to increase awareness among parents and involved adults in the community about the dangers of providing youth access to alcohol.
- Utilize youth directed messaging and youth-developed campaign materials.